What is London Canvas?

London Canvas is a print-on-demand photography shop featuring canvas prints of both iconic and hidden areas of London.

Each canvas is of my own original photography, shot whilst I was either on a day out or just walking from place to place. Every product is printed to order through a premium print-on-demand process, creating wall art that’s designed to last and ready to hang.

📆 The history of London Canvas

For the last 10 years, I’ve been obsessed with street photography — especially that of London, where I’m lucky to live.

It’s tough to think about a time before the pandemic. But in such a day, there was a period of a few years when I worked in the City of London. I used to leave my laptop and other stuff in the office, meaning I was free to bring my camera stuff into work.

When I did, I’d make it a point to stroll out into the city and take pictures of the buildings; I always thought I’d make a name for myself in architecture photography (never did; didn’t stick with it for long enough).

I was active on Instagram, where I put a lot of these photos. But it wasn’t until a friend messaged me to compliment a picture I’d taken from London Bridge when I had a thought. Yeah, actually, some of these are pretty great. Why not print them out as decorations?

And so I did.

At a later point, when the same friend came to visit, she even asked if I could have the same image printed onto a canvas for her.

It was her birthday gift that year.

🇬🇧 Why the name “London Canvas”?

This was part of a lesson I learned in starting my first business: “don’t fret the small sh*t”.

This being, I didn’t want to get bogged down with coming up with “the perfect name”.

So, I came up with a name I thought was pretty snappy and registered the domain. If I need to rename/rebrand later, I can always do that. But to be totally honest, the name has grown on me a lot.

And, at least for the time being, I'm sticking with it!